After a long time in the technology world and dealing with smart machines and programs I wanted to focus on doing something that would relate more to people. Like salt, coffee has a rich culinary history starting in the Middle East and slowly spreading through out the world. I wanted to be part of that culture and history.
I see coffee as a unifier, a binding force, people all around the world get together for a cup of coffee. The coffee shop is more of a social construct where people interact with each other rather than just a shop that sells beverages.